Production Update: January 2026

We are pleased to announce that principal photography is officially underway for the feature documentary On The Rocks. This project explores the complex life and legacy of Joe Costanzo Jr. and the rise and fall of his legendary Pittsburgh restaurant the Primadonna. Our production team has already captured hours of compelling and deeply personal footage that brings this larger than life story to the screen with unprecedented intimacy.

We would like to extend our sincere gratitude to our current investors. Your early belief in this vision has provided the foundation necessary to begin documenting this important piece of regional history. Your support is the reason we are able to preserve these stories with the cinematic quality they deserve.

As we move further into the production phase we are inviting additional partners to join us in bringing this film to its full potential. We are seeking investors who share our passion for high quality storytelling and want to help us reach a global audience. Your contribution will directly support the remaining filming schedule and the extensive post production process required to meet the standards of major streaming platforms.

If you are interested in learning more about investment opportunities and the future of this project please contact our production office. Together we can ensure that the true story of the Primadonna is told with the depth and integrity it requires.